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German Retailer Uses Mother Nature To Create One-Of-A-Kind Fabric

German Retailer Uses Mother Nature To Create One-Of-A-Kind Fabric
Retail

A Kind of Guise leave denim fabric exposed to the elements for 90 days, giving them unique textiles for limited edition shirts.

Zachary Kraemer
  • 2 november 2012

German-based apparel retailer A Kind of Guise (AKG) has set out to do something very unique for those who love summer. The company has taken four large rolls of denim and laid them out on the rolling hillsides near Lake Garda, Italy for 90 days. Being exposed to the summer elements, the denim will be weathered, torn and scuffed, giving the fabric a unique one of a kind feel brought to you by mother nature herself.

After the fabric has been laid out for 90 days, the denim will be hand cut and tailored into 100 button-up shirts. The limited edition line is set to debut this November, giving those who love the warm weather something summerish to wear this cold fall/winter season.

Take a look at the video below to see the project in action:

90 Days of Summer 

+#retail
+Environmental / Green
+Europe
+Fashion
+fashion / apparel
+German
+italy
+Retail
+summer
+technology
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