The ‘Do More New’ online experience lets visitors select the terrain they want to drive on and takes them to different locations in the UK.
Honda has launched the ‘Do More New‘ site to promote its new CR-V vehicle. Developed by Collective London, the online experience allows visitors to select a terrain (snow, forest, urban, or mountain) and enter their postcode to learn about great driving spots in the UK. They can view twelve different locations, including Mount Snowdon in Wales and Sherwood Forest in Nottingham.
Users can explore each area using Google Street View, and read information like the current conditions, places to stay, which of the CR-V’s features would be especially helpful there, how far away it is, and how much fuel and energy emissions you’d save on the journey compared to the previous CR-V. Users can also download all this information as a PDF file and follow a link to book a test drive online.