To launch the 2013 catalog in Singapore and Malaysia, IKEA turned a room into a giant countdown clock. When viewed from above, the furniture arrangement resembled the number of days left until the launch. This campaign challenged agency Leo Burnett to make people excited about something they know they get every year anyway.
The showroom was livestreamed via an online television channel and events were held there to engage customers. Check out the case study video below to learn more about the campaign: