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Intel IQ: Inside The Windows 8 Launch

Intel IQ: Inside The Windows 8 Launch
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Microsoft's new operating system has been redesigned from the ground up, and is proving to be both popular and controversial.

Andrew Vaterlaus-Staby, PSFK Labs
  • 9 november 2012

Apple isn’t the only tech company who can sell-out new products almost instantaneously or pack stores with rock star-like crowds; at the Windows 8 unveiling, crowds lined Times Square to take a peek at and try out the new devices, especially the new Surface tablet.

And who could blame them? Microsoft had single-handedly turned the lighted signs of Times Square into one giant launch pad for Windows 8. Onlookers couldn’t help but be curious, with Microsoft taking control of 39 digital billboards to create one massive ‘Start Screen’ for its new operating system.

Also on display were giant signs promoting Microsoft’s hardware partners- from Sony to HP to Lenovo, more than 1,000 PCs and tablets were on hand for the launch of Windows 8, allowing early adopters to get a hands-on look at the new OS in action.

Among the multitude of tablets and PCs was the highly anticipated Surface Tablet; demand for the new tablets have been so strong that all Surface tablets in the US are now officially on back-order. So what makes the Windows 8- and Microsoft’s first foray into hardware, the Surface Tablet- so appealing?

Windows 8 redefines the navigation experience for a PC or Tablet user, making it completely personalized and interactive. The start screen is the only screen a user needs to visit to get any information; users can customize the screen to include weather and social media updates, calendar appointments, and even photos- whatever is most important for them. The dynamic screen can be controlled via mouse or touch, and updates in real time with the latest information.

Continue reading the rest of this story at iQ by Intel.

With the help of iQ by Intel, PSFK.com is exploring how technology impacts our lives. iQ by Intel connects readers to the trends and discussions that are moving our planet forward. To read more inspiring stories about how technology is unleashing the world’s human potential to create a better future visit iQ by Intel.

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