Ad agency Famous Brussels created a unique gaming environment on the side of a building for vodka brand Eristoff. They combined live 3D projection mapping with an iPad-controlled game to offer people the chance to win the last VIP tickets for the I Love Techno festival in Belgium.
The game took place last month in Sint-Pietersplein, Ghent. People used iPads to play the shooter, aiming and firing at projections that appeared out of the building’s windows to try to get a high score. You can check it out in the video below:
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