Building Wall Transforms Into Giant iPad Video Game Screen

Famous Brussels used live 3D projection mapping to create an interactive gaming experience in Belgium for vodka brand Eristoff.

Ad agency Famous Brussels created a unique gaming environment on the side of a building for vodka brand Eristoff. They combined live 3D projection mapping with an iPad-controlled game to offer people the chance to win the last VIP tickets for the I Love Techno festival in Belgium.

The game took place last month in Sint-Pietersplein, Ghent. People used iPads to play the shooter, aiming and firing at projections that appeared out of the building’s windows to try to get a high score. You can check it out in the video below:

Famous Brussels