Brand design company Cue has created ‘Sinatra Select’, as an homage to the legendary singer.
Jack Daniel’s has crafted a special edition whiskey to honor Frank Sinatra’s fifty-year friendship with the brand. ‘Sinatra Select’ is both a classic expression of style and a homage to the American icon. It will be available at high-end retail stores and major airports worldwide.
Brand design company Cue created the sleek and stylish look of the special edition, which reflects Sinatra’s timeless good taste. The bespoke bottle designed for ‘Sinatra Select’ is taller and sleeker than the standard Jack Daniel’s Tennessee Whiskey bottle. It features a weighted base, embossed metal shoulder label, and a medallion featuring an icon of Sinatra’s familiar fedora.
The branded box also incorporates the medallion, along with an orange ribbon. Inside is a book that tells more about the story of Sinatra’s relationship with Jack Daniel’s.