Dutch design studio Elroy Klee was invited to create an imaginative and attention-grabbing campaign for the ad agency Mindplay. The series of photos shows models wearing wigs made entirely of LEGO blocks.

The wigstyles featured include an afro, short-cropped red hair, and layer-ed blond locks with a side fringe. Each wig is customized to properly fit to the portions of the model heads. Each model had to carefully balance the toy blocks until the photographer captured the shot. Browse through some of the campaign ads below and the behind-scene shots.

Elroy Klee