In an applaudable move to counter the fast-paced world of content creation, two music journalists are crowdfunding on Kickstarter to launch Uncool, an online platform to showcase long form writing with one catch: there are no ads.
David Greenwald (Billboard, GQ) and Daniel Siegal (Rolling Stone, LA Times) have partnered to bring back the authentic approach of slow media in music journalism.
Traditional advertising dollars align with frequency of posting, unique users and time spent on a site, alongside other measurable factors. This publication goes against every one of these rules by providing one in-depth feature each week, a minimum of 3,000 words per story (up to a whopping 10,000 words) and a respectable price tag provided to each writer. Ambitiously targeting a goal of $54K they want to fund their inaugural year to instigate a proof of concept and use the 12 months ahead to qualify for value-added subscriptions and an e-book model that places the writer as an equal to the publisher.
Their campaign statement reveals more:
We want to run the kind of work you’ll take the time to sit down with, digest and think about for a while, not skim in a frenzy of headline clicks. We also want to showcase compelling photography and art, to balance out our thousands of words and examine music from every angle. UNCOOL is going to be completely advertising-free, so we’ll never worry about cashing in on SEO pageviews or impressing a sneaker company. Our goal is to fund our first year of work right now, with your support.
The welcome back lash to the effects of information overload is thankfully revealing more examples of how giving us less can give us a whole lot more music to our ears.
Check out their video below: