menu

Long Form Online Music Magazine Will Contain Absolutely No Advertising

Long Form Online Music Magazine Will Contain Absolutely No Advertising
Advertising

Two traditional journalists take to the web to raise funds to produce, 'Uncool,' a slow media driven publication.

Kat Popiel
  • 15 november 2012

 

In an applaudable move to counter the fast-paced world of content creation, two music journalists are crowdfunding on Kickstarter to launch Uncool, an online platform to showcase long form writing with one catch: there are no ads.

David Greenwald (Billboard, GQ) and Daniel Siegal (Rolling Stone, LA Times) have partnered to bring back the authentic approach of slow media in music journalism.

Traditional advertising dollars align with frequency of posting, unique users and time spent on a site, alongside other measurable factors.  This publication goes against every one of these rules by providing one in-depth feature each week,  a minimum of 3,000 words per story (up to a whopping 10,000 words) and a respectable price tag provided to each writer.  Ambitiously targeting a goal of $54K they want to fund their inaugural year to instigate a proof of concept and use the 12 months ahead to qualify for value-added subscriptions and an e-book model that places the writer as an equal to the publisher.

Their campaign statement reveals more:

We want to run the kind of work you’ll take the time to sit down with, digest and think about for a while, not skim in a frenzy of headline clicks. We also want to showcase compelling photography and art, to balance out our thousands of words and examine music from every angle. UNCOOL is going to be completely advertising-free, so we’ll never worry about cashing in on SEO pageviews or impressing a sneaker company. Our goal is to fund our first year of work right now, with your support.

The welcome back lash to the effects of information overload is thankfully revealing more examples of how giving us less can give us a whole lot more music to our ears.

Check out their video below:

Check Uncool on Kickstarter

Advertising
Trending

Gilt's Pop-Up House Is The Kind Of Store You'll Want To Live In

Retail
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Nick Barham

Progressive Advertising Creative

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.