Microsoft Goes After Google With ‘Scroogled’ Ad [Video]

Microsoft Goes After Google With ‘Scroogled’ Ad [Video]

The new campaign asks people to share stories of bad search results and recommends using Bing for more 'honest' results.

Emma Hutchings
  • 29 november 2012

Microsoft has launched a ‘Don’t Get Scroogled‘ campaign, asking people to share stories of bad Google search results. A website and ad explain that Google shopping results are really paid ads, saying to search on Bing for honest results. The website reads:

In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.

The campaign calls on people who have been ‘Scroogled’ to share their stories on Bing’s Facebook page but this has had mixed results. Many believe the attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad below and decide for yourself:



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