menu

Microsoft Kinect Could Soon Tell How Many Viewers Are In Front Of The TV

Microsoft Kinect Could Soon Tell How Many Viewers Are In Front Of The TV
technology

The tech giant files for a patent that has netizens concerned about their privacy.

Yi Chen
  • 7 november 2012


Microsoft has filed a patent that would essentially allow Kinect to detect how many people are in front of the television screen at a given time. The technology is developed to protect digital content rights so that the software can “take remedial action” if the number of user-views licensed is exceeded.

Netizens aren’t too happy about this patent as it raises concerns over privacy issues. The topic has been trending on Reddit where members linked the Kinect patent to George Orwell’s Big Brother in 1984. Users are already discussing how to avoid detection such as covering up the sensors, or unplugging the device. Others are skeptical that such technology would be launched commercially.

Microsoft

+#technology
+Big Brother
+Camera
+Electronics & Gadgets
+Entertainment
+kinect
+Media & Publishing
+Media & Publishing
+Microsoft
+patent
+Privacy
+sensor
+technology
+TV
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Today
Retail Today
No search results found.