Makeup brand activates its online community by supporting a limited edition product line with a social network redesign.
NARS Cosmetics developed a limited edition product line inspired by Andy Warhol for the holidays. NARS Andy Warhol Collection includes a range of cosmetics products like an eyeshadow pallette with Warhol’s portrait or an essentials kit packaged in a film canister.
NARS energized their robust online community by taking their tribute to the pop art icon a step further; they created NARS Profile Makeover app where users can ‘Warholize’ their Facebook profile for a visual makeover. Users can pull images from their Facebook photos, desktop images, or take a new picture from their webcam. They can then assemble images and templates that combine Warhol’s artistic touch and NARS’ branding.