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National Geographic & Coca-Cola Film A Positive Vision Of The World

National Geographic & Coca-Cola Film A Positive Vision Of The World
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FIlmakers sponsored to document stories of real life heroes who are making the world a better place.

Timothy Ryan, PSFK Labs
  • 18 november 2012

Working in close partnership with Coca-Cola Latin America’s Live Positively initiative, the National Geographic Channel has launched the documentary series “ViviendoPositivamente” (Live Positively), showcasing everyday individuals who have overcome major social, environmental and economic challenges to make an impact on their communities. The series premiered across Latin America on Nov. 6, 2012, covering five countries and telling eight stories in four episodes. Each of the four installments will focus on a different social cause: creating opportunities for work and education in impoverished communities, encouraging healthy bodies and minds, focusing on recycling, and agriculture.

Taking special care to embed local thought and perspective into each narrative, the documentaries were directed by world-renowned Latin American filmmakers: Kátia Lund (“City of God”) from Brazil, Carlos Carrera (“The Crime of Father Amaro”) from Mexico, Natalia Smirnoff (“Puzzle”) from Argentina, and Ciro Guerra (“The Wandering Shadows”) from Colombia. For one of the projects, the team and Nat Geo followed the work of Ana Virasoro in Argentina’s mountains of Rosario de Lerma where she leads the Alfarcito Foundation in providing technical education for young people to improve their lives.

viva-positivmiento-coca-cola

The documentary series kicked off with stories from Argentina and Mexico, directed by Natalia Smirnoff and Carlos Carrera. The individauls and their projects are based countries throughout the region, including Argentina, Brazil, Colombia, Haiti, Mexico and Peru. In many of these countries, the Nat Geo team tells the story of lives which were changed by education.

In the words of Fernando Semenzato, SVP of Content for FOX International Channels Latin America:

We found in each protagonist a powerful human and social value that deserved to be documented and shared with society. Nat Geo and Coca-Cola share a passion for sustainable development and environmental preservation, and we’re thrilled we had the opportunity to work together to produce special content that aims to inform, entertain, and educate audiences about our world and the environment in which we live.

See a trailer of the series below:

The documentary serves as the latest example of Coca-Cola’s innovative approach to creating content, and highlights the company’s commitment to sustainability and sharing happiness. For more information on Coca-Cola’s Live Positively program, visit http://livepositively.com or http://viviendopositivamente.com. For more information on National Geographic Channels, visit www.natgeotv.com.

Live Positively

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