menu

National Geographic & Coca-Cola Film A Positive Vision Of The World

National Geographic & Coca-Cola Film A Positive Vision Of The World
Advertising

FIlmakers sponsored to document stories of real life heroes who are making the world a better place.

Timothy Ryan, PSFK Labs
  • 18 november 2012

Working in close partnership with Coca-Cola Latin America’s Live Positively initiative, the National Geographic Channel has launched the documentary series “ViviendoPositivamente” (Live Positively), showcasing everyday individuals who have overcome major social, environmental and economic challenges to make an impact on their communities. The series premiered across Latin America on Nov. 6, 2012, covering five countries and telling eight stories in four episodes. Each of the four installments will focus on a different social cause: creating opportunities for work and education in impoverished communities, encouraging healthy bodies and minds, focusing on recycling, and agriculture.

Taking special care to embed local thought and perspective into each narrative, the documentaries were directed by world-renowned Latin American filmmakers: Kátia Lund (“City of God”) from Brazil, Carlos Carrera (“The Crime of Father Amaro”) from Mexico, Natalia Smirnoff (“Puzzle”) from Argentina, and Ciro Guerra (“The Wandering Shadows”) from Colombia. For one of the projects, the team and Nat Geo followed the work of Ana Virasoro in Argentina’s mountains of Rosario de Lerma where she leads the Alfarcito Foundation in providing technical education for young people to improve their lives.

viva-positivmiento-coca-cola

The documentary series kicked off with stories from Argentina and Mexico, directed by Natalia Smirnoff and Carlos Carrera. The individauls and their projects are based countries throughout the region, including Argentina, Brazil, Colombia, Haiti, Mexico and Peru. In many of these countries, the Nat Geo team tells the story of lives which were changed by education.

In the words of Fernando Semenzato, SVP of Content for FOX International Channels Latin America:

We found in each protagonist a powerful human and social value that deserved to be documented and shared with society. Nat Geo and Coca-Cola share a passion for sustainable development and environmental preservation, and we’re thrilled we had the opportunity to work together to produce special content that aims to inform, entertain, and educate audiences about our world and the environment in which we live.

See a trailer of the series below:

The documentary serves as the latest example of Coca-Cola’s innovative approach to creating content, and highlights the company’s commitment to sustainability and sharing happiness. For more information on Coca-Cola’s Live Positively program, visit http://livepositively.com or http://viviendopositivamente.com. For more information on National Geographic Channels, visit www.natgeotv.com.

Live Positively

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Today

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Today

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Today

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.