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NBA Christmas Ad Features Players ‘Singing’ Carols

NBA Christmas Ad Features Players ‘Singing’ Carols
Gaming & Play

To promote the games that will be played on December 25th and the team's new uniforms, players dribble basketballs to the tune of 'Carol of the Bells'.

Emma Hutchings
  • 26 november 2012

To promote the basketball games that will be played on Christmas Day, the NBA has released a BIG: Color commercial featuring some of the most recognizable players, who dribble basketballs to the tune of Carol of the Bells.  The commercial also highlights the special uniforms from Adidas that the teams will be wearing on December 25th. NBA Executive VP for global merchandising, Sal LaRocca, said:

We worked with adidas to amplify our long-standing tradition of playing on Christmas Day. BIG Color gives our players an enhanced look on the court and highlights one of the most visible dates during our season with a new and exciting range of products.

Check out the video below:

NBA

+basketball
+christmas
+consumer goods
+Fashion
+fashion / apparel
+fitness / sport
+gaming
+NBA
+Retail
+Sports & Fitness
+technology
+uniforms
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