menu

NBC Lets American Express Members Purchase Items From TV Shows On Their Phone

NBC Lets American Express Members Purchase Items From TV Shows On Their Phone
Advertising

Card holders who use the 2nd screen app zeebox will be able to see products inspired by popular programs, which they can then buy.

Emma Hutchings
  • 8 november 2012

Instead of buying an item ‘as seen on TV’ through an infomercial or interactive overlay, NBC Universal will offer a new type of television commerce with American Express. Their new integrated media deal will allow consumers to buy exclusive products inspired by NBC Universal programs directly from a smartphone.

Viewers who download the second screen app zeebox will get information on how to purchase show-inspired items like fashion and kitchenware. NBC Universal’s DailyCandy site will curate a list of exclusive products inspired by Bravo’s Life After Top Chef, E!’s Fashion Police, and Style’s Tia & Tamera. Each participating show will have its own page including games, behind-the-scenes photos, trivia, and unique offers. Users can also view Twitter and Facebook feeds related to the shows from within the zeebox app, and chat with their friends in real-time.

NBC Lets American Express Members Purchase Items From TV Shows On Their Phone

American Express members can receive a one-time $35 statement credit when they use their card to purchase a featured product inspired by a show. Linda Yaccarino, president of NBC Universal ad sales, said:

We know today’s consumers are on other screens while watching television. This innovative deal is a seamless way to capture their attention around the products and experiences featured on the shows they love, and narrows the path-to-purchase for consumers, all while offering special benefits for American Express Cardmembers.

NBC Universal

Photo by Stephen Bowler

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Joe Ariel

Food, Web, Internet

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.