Ogilvy Brussels uploaded a file on many popular pirate websites that looked like Photoshop but contained an opportunity to apply for a job.
Ogilvy Brussels was looking for a new web designer and since they knew that many are tempted to download expensive application suites like Adobe Photoshop for free on illegal pirate websites, they uploaded a similar-looking file on these popular sites. When designers downloaded the file, thinking it was an application suite, they actually found an opportunity to apply for a job at Ogilvy. The agency was successful in hiring someone out of this “pirate recruitment” campaign. Check out their video about the process below: