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Online Store Only Carries Iconic Designs By Dieter Rams

Das Programm has an extensive collection of exclusive items developed by the renowned creator.

Yi Chen
Yi Chen on November 29, 2012. @yiiee

Das Programm is an online retail store that only stocks products designed by Dieter Rams. Rams is a highly-regarded German industrial designer who was known for his clean, and polished designs for the consumer electronics brand Braun, and also the furniture company Vitsœ.

The online shop has sourced iconic and exclusive Rams designs, including the Braun 308 turntable, archival litho prints, Vitsœ 606 Universal Shelving System, and the 622 Chair Programm. Das Programm explains its site as:

Developed on the model of an archive. As far as possible we try to give relevant historical details on particular designs, and their relation both to each other and the development of the Braun and Vitsœ programms as a whole.

The site was developed by Peter Kapos and Chris Ireson in London. You can order online and the company also ships worldwide.

Das Programm

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