Instead of worrying about checking out at 11am or 12pm, Art Series Hotels and Naked Communications have created the ‘Overstay Checkout’. This lets guests check out anytime until another guest arrives. Campaign Brief reports that if the room isn’t booked, guests can choose to checkout a few hours later, or even a few days later, for free. The program capitalizes on vacant rooms and puts them to good use.
On the morning of departure, guests can call reception to request an Overstay Checkout. They’ll be informed exactly how late they can stay, depending on when the next guests are set to arrive. If no one checks in, they don’t have to check out, and there are no limits to how many times in a row they can overstay. So after a free night, they can call reception again the next morning and see if they can stay again. The Overstay Checkout is being offered to guests who book a room with Art Series Hotels between December 16th – January 13th. Adam Ferrier, founder of Naked Communications, said:
Having to check out by 11.00am is not very cool, especially if no one else needs the room. We’ve worked with Art Series to rejig the whole thing – and we are really excited to announce the Overstay Checkout. The hotel in effect is giving away something of value to the consumer – late check outs and free overnight stays, whilst at the same time it doesn’t cost the hotel anything as its all unsold inventory.