Our thinking about perfumes today is conditioned by marketers, often focused on the use of celebrity or fanciful packaging. A new exhibit at the Museum of Arts and Design (MAD) asks us to probe deeper into the origins of modern perfumery.
The exhibition The Art of Scent traces olfactory art with the use of everything from minimalist cubes that release concentrated puffs of fragrance (designed by architecture firm Diller Scofidio & Renfro) to events (many of which are sold out). The exhibit explores the aesthetics, design, and cultural backdrop of 12 iconic fragrances and features the works of Ernest Beaux (creator of Chanel N˚5) and other perfumers like Aimé Guerlain, Bernard Chant, Olivier Cresp, Annie Buzantian, Alberto Morillas, and Daniela Andrier.
The museum conducted a series of interviews so the viewers can meet the artists behind the perfume. We invite you to watch them below.
Daniela Andrier on the power and meaning of nostalgia:
Céline Barel on “bad” smells
Laurent Le Guernec on how perfume is empowered by stories and memories:
Jean-Marc Chaillan on the invisible presence of perfume: