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Peugeot Print Airbag Ad Inflates When Punched

Peugeot Print Airbag Ad Inflates When Punched

The tactile, interactive advertisement highlights car safety.

Andrew Vaterlaus-Staby, PSFK Labs

These days, print advertising is in competition with a variety of newer media outlets. So how do you make an advertisement in a magazine stand out? Peugeot’s answer was to come up with something very unique and clever, that will have a memorable and lasting impact.¬†This ad promoting the safety features of their cars inflates a mini airbag when the car on the previous page is punched — simulating a car crash.

Sort of like the vibrating Volkswagon ad, innovative ideas like this serve prolong the relevancy of print advertisement through innovate, fun, and tactile solutions.

Check out the video below to see the advertisement in motion:

Peugeot

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