San Francisco-based startup family entertainment company ToyTalk was founded by the former Pixar CTO Oren Jacob. It’s mission is “to create entertainment powered by characters and conversation” and Laughing Squid reports that it is currently developing a teddy bear that can talk to children through an iPad screen.

The company has recently released a teaser video for the toy, which kids can place in front of an iPad to see it come alive and talk to them. You can sign up for updates on their website and check out the video below to see the proposed technology:

ToyTalk