menu

Ralph Lauren Launches Vintage Site [Pics]

Ralph Lauren Launches Vintage Site [Pics]
Advertising

Clothing brand crowdsources items to enhance engagement with fans and customers.

Plus Aziz
  • 26 november 2012

Ralph Lauren has launched an online shop that only features items from the brand’s deep archives. The collection is arranged in themes that will change each season, with the 1st theme being the ‘western collection.’ Shoppers will find clothing that draws on early 20th century inspiration and folklore from the days of the Wild West.

The microsite also included a ‘Bring it back’ opportunity, allowing fans to vote to bring back iconic pieces that have since been discontinued. It’s interesting the RL is leveraging crowdsourcing to meet and assess demand and inform paramount retail decisions. While we are seeing other clothing brands like Levi’s bringing back vintage clothes from their archives, RL combines this approach with an important technological developments; namely the importance of customer feedback in determining product offerings.

Ralph Lauren Vintage

RL Vintage on tumblr

Advertising
Trending

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Design
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Fashion Today

Beautifully Designed Watch Combines Hour And Minute Hand

Simpl said the collection was inspired by the design of ancient sundials

Trending

Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Related Expert

Alex Bogusky

Social Innovation Through Commercial Means

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

No search results found.