Red Bull has introduced three new ‘Editions’ exclusively at 7-Eleven stores. The red, silver, and blue cans feature the energy drink brand’s first new flavor extensions with the taste of sweet cranberry, fresh lime, and fruity blueberry. They provide the same energy and functional benefits of the original, and will be available from other retailers in the spring. Jesus Delgado-Jenkins, 7-Eleven’s Executive Vice President of Merchandising, Marketing and Logistics, said:
Red Bull is one of 7-Eleven’s top-sellers and we are the largest U.S. retailer of Red Bull. As our guests look to refresh and re-fuel morning, noon and night, enthusiastic Red Bull fans can get their first taste of these new flavors only at our stores. The Editions from Red Bull will launch nationally in March, so we know Red Bull lovers will be eager to get their hands on them early.