Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Red Bull Introduces Exclusive Flavors At 7-Eleven

Red Bull Introduces Exclusive Flavors At 7-Eleven

The energy drink brand has launched 3 new editions in red, silver, and blue cans, which feature the taste of cranberry, lime, and blueberry.

Emma Hutchings

Red Bull has introduced three new ‘Editions’ exclusively at 7-Eleven stores. The red, silver, and blue cans feature the energy drink brand’s first new flavor extensions with the taste of sweet cranberry, fresh lime, and fruity blueberry. They provide the same energy and functional benefits of the original, and will be available from other retailers in the spring. Jesus Delgado-Jenkins, 7-Eleven’s Executive Vice President of Merchandising, Marketing and Logistics, said:

Red Bull is one of 7-Eleven’s top-sellers and we are the largest U.S. retailer of Red Bull. As our guests look to refresh and re-fuel morning, noon and night, enthusiastic Red Bull fans can get their first taste of these new flavors only at our stores. The Editions from Red Bull will launch nationally in March, so we know Red Bull lovers will be eager to get their hands on them early.

Red Bull Introduces Exclusive Flavors At 7-Eleven


Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store