The lager brand turned ordinary objects on the shelves and floors into an orchestra, rigged to play when someone grabbed its product from the fridge.
Red Stripe hacked an ordinary-looking corner shop in East London to play a tune when someone picked out a can or bottle of its lager from the fridge, much to the surprise of the unsuspecting customers. Products on store shelves and objects on the floor were modified and turned into unlikely instruments, rigged to burst into a rendition of Dandy Livingstone’s A Message to You, Rudy.
Noodle pots became maracas, bottles turned into trumpets, and cans into a xylophone. Ten hidden cameras were also planted in order to catch the shoppers’ reactions. The musical store brought a slice of Jamaica to the UK, you can check it out and watch the making of video below: