The Cinemark smartphone app for iPhone and Android has added a new feature that rewards moviegoers for not using their phone during the film. ‘CineMode’ enables you to earn digital coupons while being courteous during the screening.

If you activate it before the movie begins, your screen will automatically dim and you’ll be prompted to set your volume to vibrate. CNET reports that if you try to access your phone during the movie, the app will warn you that you won’t get your reward, but if you wait until the end you’ll get a coupon for a special offer at the cinema like discounted concessions.

Cinemark

Photo by Charlie Essers