The retail giant has introduced a new digital catalog that features video clips and the ability to share products on social media.
After IKEA introduced an interactive catalog earlier this year, it has now launched a digital holiday catalog that lets you click on the products and pin or share them on Facebook. You can also change the furniture and accessories on a page, or create a wish list directly from the catalog.
The ‘Celebrate Brilliantly‘ catalog was developed by Brownstein Group to highlight how IKEA can help its customers entertain and impress throughout the holiday season. The HTML5-based platform enables compatibility across multiple devices, allowing consumers to watch videos and click through images to find additional information and tips. Facebook and Pinterest integration promotes sharing with family and friends, while the personalized shopping list function helps transition between online planning and in-store shopping.