Smart Permits Fashion Designer To Alter Vehicle’s Body, Adds Huge Glowing Wings

Smart Permits Fashion Designer To Alter Vehicle’s Body, Adds Huge Glowing Wings
Design & Architecture

The limited-edition 'forjeremy' is the result of a new approach to auto and fashion industry collaborations.

Dave Pinter, PSFK
  • 30 november 2012

We’ve seen some car companies work with fashion brands in the past on special edition models. Remember the Eddie Bauer Ford Explorer or the more recent Gucci Fiat 500? These types of collaborations have limited the role of fashion designers to picking interior fabrics and paint schemes for the exterior.

Smart has been under pressure lately to boost sales and they have turned to fashion designer Jeremy Scott to help them, soar. Ok, no more of that. Smart offered Scott the opportunity to change the exterior shape of their electric fortwo model, a rare occurrence for an industry that devotes so much money, effort and secrecy to styling.

Debuting at the 2012 LA Auto Show is the Smart forjeremy, a limited-edition version of the electric drive fortwo. The signature element on the updated exterior are the pair of large taillight wings. A reoccurring motif in Scott’s apparel and accessory designs, he explains their relevance to this project:

For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility.

Other touches on the exterior reference flight. The wheels are shaped like aeroplane propellers. The white and chrome color combination has the feel found in vintage passenger jet airliners.

The interior gets the same white and chrome color treatment. The diamond stitching pattern on the seat inserts and door panels really the only example of fashion finesse. Not that the fortwo has a broad expanse of interior area to start with.

The Smart forjeremy will go on sale in 2013, wings and all. Smart hasn’t said how much it will cost or just how many of the limited-edition there will be. Love it or hate it, the forjeremy is memorable and shows the brand isn’t afraid to take some risks.


Design & Architecture

Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Mona Hamouly

Social Media Marketing

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.