The electronics giant teams up with three emerging European photographers to capture their respective cities with photos that showed up on the gallery walls as they were taken.
If the incredible (and unexpected) popularity of Instagram has taught us anything, it’s that people love seeing and sharing photos in real time. Not only does it allow the viewer to feel like they’re part of a larger community, but also like they’re right there with the photographer, as they find inspiration and capture their next image. It’s with this idea in mind that Sony recently announced the world’s first real time digital photography exhibition, featuring photographers Lee Strickland, William Daniels, and Paul Sullivan, whose work will go live the minute they snap their images. As part of this project, Sony partnered with these three photographers (based in Berlin, London, and Paris), and gave them the assignment to ‘capture the light’ of their home cities.
In order to capture their epic journeys in daylight exploration, each was armed with a Sony NEX-5R compact system camera, complete with built in Wi-Fi — which allowed them to send photos directly to the Sony ‘Real Time Gallery’ located in central London (91 Brick Lane). Open for one night only, the innovative exhibition promised to “transport visitors to the three iconic European cities, where they can experience the atmospheres that make each city unique.”
To check out the images yourself, click below on the short video SONY put together of the event below: