In an ambush campaign from Microsoft to promote its new operating system, Oslo residents step on a sidewalk tile to join a dance party complete with a band and dance floor.
As part of the campaign to promote Microsoft’s Windows 8, citizens of Oslo, Norway were treated to a surprise dance party whenever they stepped on a “Live Tile.” Dubbed the “Live Tiles Experiment,” the campaign features a set where the popular Norwegian band, Datarock, performs. A partition hides the band and the party-goers from the street and when passersby step on the “Live Tile” in the middle of the street, the wall falls away and reveals the band.
Designed by McCann Oslo, the campaign highlights the ability of the “Live Tiles” tool on Windows 8 to find and display real-time information from apps. The Windows 8 Music Tile, as displayed on the street, gives users surprise live music experiences with a push of a button. Silje Thoresen, Consumer Marketing Lead, Microsoft Norway says:
The idea is simple, yet perfect to highlight one of the key features of Windows 8. Working closely with McCann Oslo in creating this video, was truly an exciting experience. And the thrill goes on, as we see how it spreads across the globe.
The film was made by McCann Oslo and Motion Blur and was directed by the Oscar Student winner, Norwegian director Hallvar Witzoe. Check it out below.