Tesco Introduces ‘Endless’ Virtual Toy Aisles

Tesco Introduces ‘Endless’ Virtual Toy Aisles

The retailer launches a giant touchscreen catalog that allows shoppers to browse the entire product offering in-store.

Emma Hutchings
  • 29 november 2012

Tesco had a number of digital innovations on show at its recent company conference, including a virtual changing room mirror and ‘endless aisles’ in the form of an 80 inch touchscreen catalog. The virutal mirror overlays augmented reality on a real mirror, allowing customers to see how clothing from the store would look on them.

The ‘endless aisles’ feature the full range of toys available on, allowing children and adults to use the giant touchscreen to browse over 11,000 products. They can filter by age, gender and price, read detailed descriptions and rotate some products to get a 360° view. Customers can place an order by printing a ticket for ‘Click and Collect,’ scanning the QR code with their smartphone, or sending a text to get a weblink. Tesco’s UK general merchandise director, Neela Mukherjee, said:

Our focus is on making shopping as convenient as possible for our customers, and we also want to make sure store customers don’t miss out on the growing range of products we have available online. This giant screen makes use of a single section of the store to offer shoppers access to an enormous range of toys, like being able to stroll down the longest aisle in the world.

Tesco’s chief information officer Mike McNamara takes a behind-the-scenes look at the technologies in the video below:



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