menu

Airline Flies Fashion Influencers Across Africa To Promote Turkish Design

Airline Flies Fashion Influencers Across Africa To Promote Turkish Design
Advertising

The emerging fashion talent incubator GenArt and the Turkish Airlines up for an exciting new partnership to try to change how the world views the country's fashion scene.

Laura Feinstein
  • 30 november 2012

It seems that Turkey is getting into the fashion world in a big way. First it was Istanbul Fashion Week, which received rave reviews on well-respected fashion sites like style.com, Facehunter, and Stylecaster, now they’ve teamed up with the arbiter of new fashion talent: GenArt. Going forth with the ethos “Globally Yours”, Turkish Airlines recently supported GenArt’s inaugural global project, which launched last May and wrapped with the debut of Kenya-based designer Nike Kondakis at LA Fashion Week. As part of this fruitful mash-up, the carrier highlighted its route to Nairobi, Kenya by providing flights for GenArt influencers, media, and philanthropists last Spring, in partnership with the Tribal Chic fashion show at boutique hotel, Tribe Nairobi.

The airline then extended its support for emerging fashion by backing Nike Kondakis at a special presentation at SLS Beverly Hills and GenArt’s legendary Fresh Faces in Fashion Presentation at Los Angeles Fashion Week, October 16 and 17. The event was attended by celebrities, and a host of jet setters celebrating the best in international fashion. Not only is this exciting because a talented designer is being backed by such an illustrious company (which is such a bold name in Turkey’s tourism industry), but also because it presents the prospect of more designers from less-wealthy and under-represented countries being able to take place in this important and career making opportunity.

As for what the airline’s ongoing partnership in this year’s GenArt festivities will be, that could be anything from highly involved to merely lending their name and money to the cause. However, as the Istancool Festival, along with their highly popular design culture has taught us, Turkey is a global tastemaker the artistic community has long underestimated.

In a country that has spent the last two decades struggling with an identity that’s equal parts modern and tradition, we’re very curious to see what kind of role events like this will play in turning cities like Istanbul and Marrakkesh into global fashion destinations.

If you’re curious, we’ve culled some of our favorite images from Instanbul Fashion Week 2012, along with a few gems from the most recent GenArt Fashion presentations:

 

GenArt

Istanbul Fashion Week

 

Advertising
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

PURPLELIST EXPERTS

Horace Luke

Product As Service, Cities, Electric Vehicles

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

Travel Today

This Head Hammock Promises The Best Sleep You’ll Ever Get While Traveling

NodPod holds your neck and back perpendicular, hopefully putting an end to sleepless and uncomfortable journeys

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

No search results found.