menu

Airline Flies Fashion Influencers Across Africa To Promote Turkish Design

Airline Flies Fashion Influencers Across Africa To Promote Turkish Design
Advertising

The emerging fashion talent incubator GenArt and the Turkish Airlines up for an exciting new partnership to try to change how the world views the country's fashion scene.

Laura Feinstein
  • 30 november 2012

It seems that Turkey is getting into the fashion world in a big way. First it was Istanbul Fashion Week, which received rave reviews on well-respected fashion sites like style.com, Facehunter, and Stylecaster, now they’ve teamed up with the arbiter of new fashion talent: GenArt. Going forth with the ethos “Globally Yours”, Turkish Airlines recently supported GenArt’s inaugural global project, which launched last May and wrapped with the debut of Kenya-based designer Nike Kondakis at LA Fashion Week. As part of this fruitful mash-up, the carrier highlighted its route to Nairobi, Kenya by providing flights for GenArt influencers, media, and philanthropists last Spring, in partnership with the Tribal Chic fashion show at boutique hotel, Tribe Nairobi.

The airline then extended its support for emerging fashion by backing Nike Kondakis at a special presentation at SLS Beverly Hills and GenArt’s legendary Fresh Faces in Fashion Presentation at Los Angeles Fashion Week, October 16 and 17. The event was attended by celebrities, and a host of jet setters celebrating the best in international fashion. Not only is this exciting because a talented designer is being backed by such an illustrious company (which is such a bold name in Turkey’s tourism industry), but also because it presents the prospect of more designers from less-wealthy and under-represented countries being able to take place in this important and career making opportunity.

As for what the airline’s ongoing partnership in this year’s GenArt festivities will be, that could be anything from highly involved to merely lending their name and money to the cause. However, as the Istancool Festival, along with their highly popular design culture has taught us, Turkey is a global tastemaker the artistic community has long underestimated.

In a country that has spent the last two decades struggling with an identity that’s equal parts modern and tradition, we’re very curious to see what kind of role events like this will play in turning cities like Istanbul and Marrakkesh into global fashion destinations.

If you’re curious, we’ve culled some of our favorite images from Instanbul Fashion Week 2012, along with a few gems from the most recent GenArt Fashion presentations:

 

GenArt

Istanbul Fashion Week

 

Advertising
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.