Eyewear brand creates a unique retail space to showcase its product across the country.
Warby Parker, the eyewear brand known for its inexpensive yet stylish specs, has recently set out on a nationwide tour…in a renovated yellow school bus? Yes, it’s true, but this big yellow bus is much different than what most of us remember riding in during our elementary school years.
The Warby bus has been completely remodeled, drawing inspiration from ‘Your favorite professor’s library.’ The interior features dark wood shelving, leather seating, chic charcoal carpeting, and of course, a wide variety of the company’s eyewear. Calling the tour, ‘Warby Parker Class Trip,’ the retailer set out in October and is making scheduled stops in nine different cities throughout the nation, ending in Los Angeles, California this February.
Known for its playful and hands-on interaction with consumers, Warby’s brand is reflected heavily through this truly one-of-a-kind pop up, featuring a photo booth, ping pong table and wide array of designer-savvy merchandise, all made available to those who visit the shop.
As a Warby Parker spokesperson explains:
As an online company, we are always looking for new and innovative ways to expand and do things differently to make shopping for glasses an enjoyable experience for all of our customers. This is sort of a fun way of expanding into that space, it’s very much in line with the Warby Parker style and brand…and people love it!