menu

Website Allows Fashion Fans To Shop Window Displays Worldwide

Website Allows Fashion Fans To Shop Window Displays Worldwide
Retail

Imagine Fashion revolutionizes online shopping by allowing consumers to buy from photographs of stylish window displays.

Zachary Kraemer
  • 12 november 2012

Originally, window displays were contrived to draw consumers into the store with enticing merchandise and creative presentation. Today, Imagine Fashion hopes to redefine the purpose of these displays, offering a digital interpretation of window-shopping.

The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.

Imagine Fashion Founder Amber Gordon explains:

Imagine Fashion Window Shopper was inspired by the evolving opportunity that the digital space provides to combine creativity with commerce, specifically in fashion and luxury. Luxury Brands invest heavily in the art of both window installations and in-store merchandising displays. As a former fashion editor and stylist, I was able to envision a means of featuring the highly creative assets of stores around the world and provide viewers with the experience of shopping the store without actually having to be in that city.”

The site will introduce new international stores every week, giving viewers glimpses of various shops, and varying its merchandise selection on a regular basis.

Gordon continued:

Rather than spend heavily on editorial shoots, we are able to platform existing beautifully-curated windows and displays from stores and brands, and inspire viewers to shop. It’s a win-win for all – the stores and brands see the value and love the concept and have been shockingly quick to work with us. These assets are carefully guarded by luxury brands so it is enormously helpful to our effort to have their cooperation.

Imagine Fashion

+#retail
+#technology
+cities
+Culture
+Fashion
+fashion / apparel
+Ideas
+Luxury
+Retail
+technology
+USA
+window shopping
+work
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
Related Expert

Jess Butcher

Retail Marketing & Digital Solutions

Retail february 24, 2017
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail february 23, 2017
Automotive february 23, 2017
No search results found.