menu

Website Allows Fashion Fans To Shop Window Displays Worldwide

Website Allows Fashion Fans To Shop Window Displays Worldwide
Retail

Imagine Fashion revolutionizes online shopping by allowing consumers to buy from photographs of stylish window displays.

Zachary Kraemer
  • 12 november 2012

Originally, window displays were contrived to draw consumers into the store with enticing merchandise and creative presentation. Today, Imagine Fashion hopes to redefine the purpose of these displays, offering a digital interpretation of window-shopping.

The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.

Imagine Fashion Founder Amber Gordon explains:

Imagine Fashion Window Shopper was inspired by the evolving opportunity that the digital space provides to combine creativity with commerce, specifically in fashion and luxury. Luxury Brands invest heavily in the art of both window installations and in-store merchandising displays. As a former fashion editor and stylist, I was able to envision a means of featuring the highly creative assets of stores around the world and provide viewers with the experience of shopping the store without actually having to be in that city.”

The site will introduce new international stores every week, giving viewers glimpses of various shops, and varying its merchandise selection on a regular basis.

Gordon continued:

Rather than spend heavily on editorial shoots, we are able to platform existing beautifully-curated windows and displays from stores and brands, and inspire viewers to shop. It’s a win-win for all – the stores and brands see the value and love the concept and have been shockingly quick to work with us. These assets are carefully guarded by luxury brands so it is enormously helpful to our effort to have their cooperation.

Imagine Fashion

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

DeRay McKesson

Social Media, Social Justice, Community

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.