Originally, window displays were contrived to draw consumers into the store with enticing merchandise and creative presentation. Today, Imagine Fashion hopes to redefine the purpose of these displays, offering a digital interpretation of window-shopping.
The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.
Imagine Fashion Founder Amber Gordon explains:
Imagine Fashion Window Shopper was inspired by the evolving opportunity that the digital space provides to combine creativity with commerce, specifically in fashion and luxury. Luxury Brands invest heavily in the art of both window installations and in-store merchandising displays. As a former fashion editor and stylist, I was able to envision a means of featuring the highly creative assets of stores around the world and provide viewers with the experience of shopping the store without actually having to be in that city.”
The site will introduce new international stores every week, giving viewers glimpses of various shops, and varying its merchandise selection on a regular basis.
Rather than spend heavily on editorial shoots, we are able to platform existing beautifully-curated windows and displays from stores and brands, and inspire viewers to shop. It’s a win-win for all – the stores and brands see the value and love the concept and have been shockingly quick to work with us. These assets are carefully guarded by luxury brands so it is enormously helpful to our effort to have their cooperation.