The W Hotel in San Francisco will soon be installing Dynamic Glass into its lobby and lounge areas made by California-based startup View. The installation will provide uninterrupted views and natural daylight while eliminating glare and unwanted heat. View Dynamic Glass, as the company calls its particular brand, alters in tint to reduce the amount of heat and light passing through. It can be adjusted manually via iPhone app, or it can be done automatically. View to has dubbed its technology an “intelligent glass system.”

View’s glass system is promoted also on the appeal of lower costs over time and less complexity. Unwanted heat and glare, according to View, have often resulted in design compromises. where architects and homebuilders have felt compelled to add blinds, external shading structures, and large heating, ventilation, and air conditioning systems.

View claims the system could save up to 25 percent on heating, ventilation, and air-conditioning energy use annually.

View Dynamic Glass