A mobile shopping network of women injects the shopping experience with recommendations for a perfect fit.
BeauCoo is an iPhone app that assists women in finding dresses and clothes that are perfectly sized. After creating a profile with their body measurements, they can search for stores based on their personal size, tag stores with cool merchandise, and photograph themselves in-store.
Additionally, the app connects users with similar measurements so they can assist each other to find clothes. This is a great alternative to looking at pictures of models; it’s a mobile network of real women that adds authenticity to the shopping experience.