Coca-Cola has launched a recycling campaign to collect bottles to be used in the seat linings for the football event in Brazil.
Ahead of the 2014 FIFA World Cup in Brazil, partner Coca-Cola has launched a sustainability project to collect and recycle plastic (PET) bottles. Around 100 collection points have been set up in Rio, which will help remind people to recycle while also getting them excited about the major football event.
Inhabitat reports that Coca-Cola has pledged to reduce the World Cup’s environmental footprint and increase the culture of recycling. The donated plastic bottles will be reused in the linings of 6,773 seats in the new Maracanã Stadium, the venue for the final match of the 2014 FIFA World Cup.
FIFA’s recent public opinion tracker in Brazil found that sustainability and the environment are important topics for the population. 92% of Brazilians believe that the 2014 FIFA World Cup should be environmentally friendly, and 50% think that the stadiums should have facilities for recycling and proper disposal of waste. You can check out Coca-Cola’s video for the project below: