It’s a fact that Shakespeare invented 1,700 words, including, believe it or not, “advertising,” and my favorite, “puke.” Obviously, most of his fellow playwrights thought he was a pompous show-off. However, when compared to the efforts of those currently engaged in the black arts of communications, he was a genius. Oh that’s right… He was a genius. Anyway, he would have poked his eyes out with his quill pen before subjecting us to such gems as experiential, ideation, resonate, curate, synergism, holistic, etc. Just the other day I came across this obscenity… “Online media has an abundance of metrics, but none that serve as currency across the ecosystem.” What the hell does that mean? It makes as much sense as Domino’s recently launched “Artisanal Pizzas.” As for “curation” unless you intend to turn psfk into a museum… Piers. Stop it, right now. That’s my “Rant” for the day. Yeah, and guess who invented the word “Rant?”

George Parker

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