menu

Nick Barham: My 2013 Prediction, Rethinking The Norm

Nick Barham: My 2013 Prediction, Rethinking The Norm
Advertising

As the year draws to a close, we ask advertising guru Nick Barham of Wieden + Kennedy what he thinks will dominate in 2013.

Nick Barham
  • 27 december 2012

Making predictions about the future is a mug’s game. Most predictions are either way off, or made irrelevant by something no-one saw coming. And if you do get it right, you risk being burnt at the stake for witchcraft or forced to work in finance or politics.

In the last 3 months, I’ve been helping to edit American Dreamers – a book that brings together optimists, mavericks and inventors to share their ideas for brighter futures. So, I’d rather offer my hope for 2013.

It’s a collision of three of my favorite projects from American Dreamers. Cindy Gallop, who with makelovenotporn.tv, is aiming to make real-world sex familiar and shareable; Matthew Matthew, a musician who has created a human piano, where the music comes from hundreds of individuals singing one note; and Dr. Cameron Smith who believes in DIY space travel and is building a working spacesuit in his apartment for a few thousand dollars.

I’m not calling for musical spacesuit sex at high altitudes (I’ll save that for another post), but one that sees the power and beauty of participatory DIY projects — which we’re all very familiar with when it comes to “easy” open industries like fashion or music — going further to challenge industries that are currently seen as too big, too difficult or too closed for “amateur” involvement. If we can rethink porn and bring space travel to the masses, what else is possible? An economic system where we don’t rely on banks (or money), (check out Means of Exchange)? Education that isn’t stuck in the classroom, with one teacher? A grid that isn’t controlled by power stations, but powered by people (check Sungevity)?

My hope is that in 2013, no institution is above a little playful tinkering.

Nick Barham

Read more 2013 Predictions here.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.