menu

My 2013 Prediction, Healthcare Borrows From E-Retail

My 2013 Prediction, Healthcare Borrows From E-Retail
Advertising

As the year draws to a close, we ask tastemaker Richard Fine of Help Remedies what he thinks will dominate in 2013.

Richard Fine, Help Remedies
  • 2 december 2012

We at help are deeply envious of brands like Warby Parker and Bonobos, brands that are able to live entirely online in a world of their own creation, and do not have to trouble themselves with an increasingly old-fashioned brick and mortar retail space. These players with physical outposts are struggling with a radically changing retail environment and therefore are much more concerned with the steady success of established brands which disadvantages many up and coming businesses.

While e-commerce will continue to revolutionize diverse retail categories from electronics to groceries in 2013, unfortunately I cannot see the same thing coming to healthcare. Healthcare continues to lag as a fractional percentage of the category’s sales come from online vs. brick and mortar and will probably fall further behind this consumer shift in 2013.

Part of this slow pace of change is driven by the undeniable fact that Healthcare products are about urgent needs. Nobody plans on having a headache, and when they have one, they would rather not wait 3 to 6 days for delivery.

But I think the tone of healthcare is the more fundamental problem. Healthcare is generally a category for older consumers supplied by pharmacists and doctors. The tone and and character that brands and companies find themselves trapped in is cautious, slow, lawyerly and generally not responsive to the trends that are changing the way people behave elsewhere.

Help Remedies

Read more 2013 Predictions here.

Advertising
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.