menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

3D Printed Christmas Ornament Made From Social Network Data

3D Printed Christmas Ornament Made From Social Network Data

SapientNitro's star-shaped decoration has points of different lengths, depending on how many Facebook friends a person has around the world.

Emma Hutchings

Interactive marketing and creative design agency SapientNitro is sending friends a bespoke 3D-printed Christmas ornament that was created using their social network data. They used a data visualization algorithm to transform the information into a star-shaped decoration. Each of its points, and their lengths, indicate how many Facebook friends the person has in different places around the world.

3D Printed Christmas Ornament Made From Your Social Network Data

The ‘SapientNitro Social Media Engineered Christmas Bauble of Friendship’ comes in over-the-top Christmas packaging and includes a fold-out infographic ‘map’ that recipients can place their star on to see their galaxy of friends. Malcolm Poynton, chief creative officer at SapientNitro, says:

Christmas is a time for thinking about friends and loved ones, for giving and receiving, overindulging in luridly coloured paper hats, corny jokes and the latest electronic gadgets available. SapientNitro has taken all that and given it a good shake to end up with a unique gift for each of our friends – a beautifully engineered 3D data visualization depicting individuals’ social connections in the form of a sparkling Christmas tree decoration. All you have to do is add the tree.

SapientNitro

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store