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Axe Split-Screen 3D Film Presents A Different Story For Each Eye

Axe Split-Screen 3D Film Presents A Different Story For Each Eye
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For the Young/Mature campaign, the men's brand created an ad with two separate storylines depending on which side you were viewing.

by Emma Hutchings
  • 10 december 2012

For the Axe’Young/Mature campaign, agency Ponce Buenos Aires created a 3D video that told different stories depending on which eye you were viewing it through. The ad uses 3D stereoscopic technology to play two simultaneous storylines for audiences with different preferences.

Axe Creates Split-Screen 3D Video; Close Either Eye To See Different Stories

While wearing 3D glasses, if you viewed the video through your right eye, you’d see the story of a ‘mature’ women. If you closed your right eye and opened your left, you’d see the ‘young’ version. You can check out the ad below:

Axe

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