The holiday shopping season is without a doubt the most competitive time for retailers looking to attract customers. A tradition still going strong in New York City is elaborate window displays. Each year we survey retail hotspots around the city looking for the most creative, eye catching and best designed windows of the season. In particular we look for strong visual contrast, interesting materials and anything surprising.
Overall for 2012, we didn’t see anything that pushed the technological boundaries. Instead we were drawn to retailers who opted to create displays with a large volume of objects like TSE and Club Monaco. The results look a bit like the work of a hoarder.
Another theme we saw around the city was frozen windows. Ralph Lauren, Dior, Anthropologie and ABC Carpet and Home all simulated snow and ice which thanks to recent warm winters, NYC hasn’t seen much of for real.
The best time to see any of these windows is at night and lighting becomes a key element. Boutiques Reed Krakoff and Elie Tahari used nothing but light fixtures as design elements. They stray from any direct reference to holiday imagery but manage to attract attention with high volume lumen’s.
Click any of the images for a larger view.
Almost all of the elements including the table, trees and animals were made of paper.
Best use of gold spray paint.
Custom chandeliers made from bicycle rims and light fixtures.
Moon Chairs designed by Tokujin Yoshioka.