Slash
Best Of 2012 NYC Holiday Retail Windows

PSFK's annual survey of design-centric retail windows includes Anthropologie, Paul Smith and Ralph Lauren.

Dave Pinter
Dave Pinter on December 24, 2012. @DavePinter

The holiday shopping season is without a doubt the most competitive time for retailers looking to attract customers. A tradition still going strong in New York City is elaborate window displays. Each year we survey retail hotspots around the city looking for the most creative, eye catching and best designed windows of the season. In particular we look for strong visual contrast, interesting materials and anything surprising.

Overall for 2012, we didn’t see anything that pushed the technological boundaries. Instead we were drawn to retailers who opted to create displays with a large volume of objects like TSE and Club Monaco. The results look a bit like the work of a hoarder.

Another theme we saw around the city was frozen windows. Ralph Lauren, Dior, Anthropologie and ABC Carpet and Home all simulated snow and ice which thanks to recent warm winters, NYC hasn’t seen much of for real.

The best time to see any of these windows is at night and lighting becomes a key element. Boutiques Reed Krakoff and Elie Tahari used nothing but light fixtures as design elements. They stray from any direct reference to holiday imagery but manage to attract attention with high volume lumen’s.

Click any of the images for a larger view.

windows_break
ABC Carpet and Home - Broadway

abc_carpet_window_2012_1 abc_carpet_window_2012_2 abc_carpet_window_2012_3

windows_break
Anthropologie
- Rockefeller Center

Almost all of the elements including the table, trees and animals were made of paper.


anthropologie_window_2012_1

anthropologie_window_2012_2 anthropologie_window_2012_3 anthropologie_window_2012_4 anthropologie_window_2012_5

windows_break
Bergdorf Goodman - 5th Ave

bergdorf_goodman_window_2012_1 bergdorf_goodman_window_2012_2 bergdorf_goodman_window_2012_4 bergdorf_goodman_window_2012_3 bergdorf_goodman_window_2012_5 bergdorf_goodman_window_2012_6

windows_break
Club Monaco – 5th Ave

Best use of gold spray paint.

club_monaco_window_2012_1 club_monaco_window_2012_2 club_monaco_window_2012_3

windows_break
Dior
- 57th St

dior_window_2012_1 dior_window_2012_2

windows_break
Elie Tahari
– West Broadway

Custom chandeliers made from bicycle rims and light fixtures.

elie_tahari_window_2012_3 elie_tahari_window_2012_4 elie_tahari_window_2012_1 elie_tahari_window_2012_2

windows_break
Louis Vuitton
– 5th Ave

louis_vuitton_window_2012_1 louis_vuitton_window_2012_2

windows_break
Moroso
- Greene St

Moon Chairs designed by Tokujin Yoshioka.

moroso_window_2012

windows_break
Paul Smith
– Greene St

paul_smith_window_2012_3 paul_smith_window_2012_2 paul_smith_window_2012_1

windows_break
Ralph Lauren
– Madison Ave

ralph_lauren_window_2012_2 ralph_lauren_window_2012_4 ralph_lauren_window_2012_1 ralph_lauren_window_2012_3

windows_break
Reed Krakoff – Madison Ave

reed_krakoff_window_2012

windows_break
TSE
- Wooster St

tse_window_2012_2 tse_window_2012_1

 

Thinking...