How A Brand Can Build Human Connections [Video]

How A Brand Can Build Human Connections [Video]

Joe Gebbia of Airbnb relates some of the ways in which their rental service has touched peoples lives in a profound way.

Andrew Vaterlaus-Staby
  • 27 december 2012

Sometimes the services that a company provides can go well beyond their initial purpose. Speaking at PSFK CONFERENCE SAN FRANCISCOJoe Gebbia of Airbnb related some of the ways in which their room-sharing and rental service has touched peoples lives in a profound way. He leads off with a story of someone using their service who was a former border guard in West Germany during the cold war. While taking a trip in Germany he booked a room through Airbnb and ended up staying with a host who not only had the same job on the East German side of the wall, but also was stationed at the exact same location at the same time. What started as a simple room rental turned in to an emotional reconciliation.

Joe Gebbia: Inspiring Human Connections from Piers Fawkes on Vimeo.

In light of the recent devastation caused by Hurricane Sandy in the Northeastern US, Gebbia also discussed the ways in which Airbnb has served as a hub for humanitarian effort assisting those who has been affected. For example many hosts have been donating rooms to victims who have lost their homes, and Airbnb has waived its fees on over 20,000 rooms across the Northeast. These examples serve to prove how a simple service can go a long way in connecting people.


Click here to see more videos from our line up of speakers.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Jonathan Ford

Brand, Product & Experience Design

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.