menu

New Cadbury Chocolate Won’t Melt, Even In 100+ Degree Temps

New Cadbury Chocolate Won’t Melt, Even In 100+ Degree Temps
Innovation

The chocolate company's research and development department invent cocoa solids that can withstand heat of a 104F degrees.

Plus Aziz
  • 3 december 2012

Hate it when chocolate melts in your hands before you have a chance to eat it? Cadbury has introduced a new chocolate that won’t melt until the temperature reaches above 104 degrees, making their products better suited for hot climate markets around the world where heat is a logistical challenge. The Cadbury team has figured out a way to break sugar pieces into smaller bits, reducing how much fat covers the particles and thus making chocolate more heat resistant.

Interestingly, there is a healthy amount of discussion being reported by the Daily Mail exposing sentiments in a couple of areas including the concern that the innovation is not targeted at USA or UK consumers. Secondly, that the texture and taste will inevitably be different; the chocolate bar could be less creamy and take longer to melt in one’s mouth.

Find out more about the innovation by reading Cadbury’s patent application.

+Cadbury
+chocolate
+Daily Mail
+Europe
+Ideas
+Innovation
+Market Research
+Science
+UK
+united kingdom
+USA
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Arts & Culture Yesterday
Consumer Goods Yesterday
No search results found.