Merit is an Indiegogo campaign that aims to address the issue of students dropping out of school in the U.S. According to the fashion brand, a kid drops out of high school in America every 26 seconds, which is nearly 1.2 million students a year and results in a loss to the nation of $1.5 trillion. Merit hopes that a win-win business model can help the situation. With every purchase of any of the items in the Merit range, 20% of the purchase price goes into funding the Fate scholarship program for disadvantaged youths.
The Fate program is a four-year “motivational and educational enrichment program for undeserved youth from the Jalen Rose Leadership Academy in Detroit.” At the moment, purchases can be made through Indiegogo to raise a campaign goal of $30,000 by the end of this week. The collection includes simple hoodies, woven shirts, crew neck sweater, caps, and notebooks, with prices starting from $20.
Watch the promotional campaign video below.