menu

Agency Creates Snow Globes Of Donors Houses For Helping The Homeless [Video]

Agency Creates Snow Globes Of Donors Houses For Helping The Homeless [Video]
Advertising

Barnardo and BBH create special Christmas decorations feature people's residences inside.

Yi Chen
  • 18 december 2012

Barnardo partnered with the creative agency BBH in London to create a special Christmas campaign to help those who are less fortunate. The Site ‘Home for Xmas’ invites visitors to donate as much as they could to help Barnardo fight against homelessness. For every donation, the visitor must enter their home address for a chance to win a bespoke snow globe.

Everyday, BBH picks out an address and turns the entrant’s home into an actual snow globe containing their house. The process involves capturing the image of the home in Google Streetview before remodeling it on a computer and creating it using a 3D printer. It’s a “small reminder of the joy of being at home for Christmas.”

Watch the promotional video below to see how the snow globes are made:

Home For Xmas 

+#advertising
+#technology
+Advertising
+bbh
+branding
+campaign
+charity
+christmas
+donation
+Europe
+fashion / apparel
+Google
+home
+london
+Marketing
+technology
+UK
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Arts & Culture Yesterday
IoT Yesterday
No search results found.