menu

Electric Socket ‘Speaks’ To Journalists To Promote New EV

Electric Socket ‘Speaks’ To Journalists To Promote New EV
Innovation

Opel created a unique advertisement for the Ampera using a power strip that when used, began to talk.

Emma Hutchings
  • 4 december 2012

Opel created a unique advertisement to promote their new EV, the Ampera. The “first fully electric car for real everyday use” can be charged with any power socket.

Electric Socket ‘Speaks’ To Journalists To Promote New EV

To create the ‘most credible testimonial,’ they sent auto journalists a parcel containing a special socket that enabled electricity itself to speak for the Ampera. When the journalists plugged it in to use it, they were surprised to hear it start talking to them. You can check out the case study video below:

Opel Ampera

+Automotive
+Electric Vehicle
+Electricity
+Electronics & Gadgets
+journalists
+technology
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail february 23, 2017
Automotive february 23, 2017
No search results found.