Boutique fashion design business adapts business clothing to make them more friendly for the bike riding experience.
Iva Jean is a Seattle-based apparel company that makes fashionable cycling clothes for women. Inspired by Europe’s biking culture, they are working to evolve items like pencil skirts into bike friendly gear — a slit at the back unzips to make it easier to bike, but when at the office or not on the bike, the skirt looks like a regular one. They’ve also created a fashion-forward reflective vest that makes riding at night safe.
Ann DeOtte is the founder of Iva Jean. Her company got its start last year when they began making their Rain Capes (shown below). In an interview, she reveals her interest in opening the flood gates of fashionable biking and popularizing it for mainstream culture:
It may be necessary to distance the image of urban cycling from the sub-cultures, in order to show the general population that the bicycle belongs and that it is just regular citizens who are using it as a transport tool.
Note that Iva Jean is currently running a Kickstarter campaign to finance their Spring 2013 collection. Take a closer look at their new designs in the video below:
Check out Iva Jean on Kickstarter.