Fashionable Cycling Clothes Allow Women Bike In Pencil Skirts

Fashionable Cycling Clothes Allow Women Bike In Pencil Skirts
Arts & Culture

Boutique fashion design business adapts business clothing to make them more friendly for the bike riding experience.

Plus Aziz
  • 5 december 2012

Iva Jean is a Seattle-based apparel company that makes fashionable cycling clothes for women. Inspired by Europe’s biking culture, they are working to evolve items like pencil skirts into bike friendly gear — a slit at the back unzips to make it easier to bike, but when at the office or not on the bike, the skirt looks like a regular one. They’ve also created a fashion-forward reflective vest that makes riding at night safe.

Ann DeOtte is the founder of Iva Jean. Her company got its start last year when they began making their Rain Capes (shown below). In an interview, she reveals her interest in opening the flood gates of fashionable biking and popularizing it for mainstream culture:

It may be necessary to distance the image of urban cycling from the sub-cultures, in order to show the general population that the bicycle belongs and that it is just regular citizens who are using it as a transport tool.

Note that Iva Jean is currently running a Kickstarter campaign to finance their Spring 2013 collection. Take a closer look at their new designs in the video below:

Check out Iva Jean on Kickstarter.

Iva Jean

Arts & Culture

Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Arts & Culture Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Automotive Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Media & Publishing Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Beauty Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

No search results found.