menu

Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy

Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy
Retail

Frank & Oak uses a simple digital decision rubric to help the modern man create sharp looking outfits for every occasion with minimal effort.

Wesley Robison
  • 2 december 2012

In this era of big data, information overload is easy, but getting just the right amount is key when making a worthwhile purchase online. However, e-retailers Frank & Oak seem to have found the answer to this Goldilocks conundrum.

Some online retailers put over 6,000 types of sneakers options at your shopping cart’s disposal, not to mention winter boots or even jeans, but Frank & Oak have created a formula to personalize their existing catalog of clothing to the context of your life and style to help you get what you are shopping for quickly and easily.

Their full website offers editorialized reviews of each collection and gives style pointers for men looking to elevate their fashion game. The retailer streamlines the ‘get to know you’ phase with a Facebook enabled login and a simple three question survey before getting a custom curated catalog of options. The site is designed around simple, yet versatile looks, that were in mind when designing the collections. The outfits are easy to visualize when navigating the site, with fitted looks based on your preferences and quick roll-overs reveals to help display product looks. The site continues to build on the established familiarity and becomes more personalized with each purchase.

The online retailer hopes to take the recommendation engine beyond what Amazon offers by curating style and not just products, as they help create a shopping experience that is a ‘just-right’ balance for the modern man.

The site also created an online pop-up shop for the holidays to help men expand their style repertoire. Building on the success of their simply priced men’s staples($45 oxfords), they are partnered with United Tailors to create a capsule collections including suits that start at $350 and up. These pieces are designed to match the existing collection for seamless integration.

Check out more images from their two day offline pop-up store below:

And check out our Google+ Hangout with Ethan Song and Hicham Ratnani the founders of Frank and Oak.

Images via: United Tailors

Retail
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Nuala O’Connor

Internet Law, Policy, Advocacy

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.