Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy

Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy

Frank & Oak uses a simple digital decision rubric to help the modern man create sharp looking outfits for every occasion with minimal effort.

Wesley Robison
  • 2 december 2012

In this era of big data, information overload is easy, but getting just the right amount is key when making a worthwhile purchase online. However, e-retailers Frank & Oak seem to have found the answer to this Goldilocks conundrum.

Some online retailers put over 6,000 types of sneakers options at your shopping cart’s disposal, not to mention winter boots or even jeans, but Frank & Oak have created a formula to personalize their existing catalog of clothing to the context of your life and style to help you get what you are shopping for quickly and easily.

Their full website offers editorialized reviews of each collection and gives style pointers for men looking to elevate their fashion game. The retailer streamlines the ‘get to know you’ phase with a Facebook enabled login and a simple three question survey before getting a custom curated catalog of options. The site is designed around simple, yet versatile looks, that were in mind when designing the collections. The outfits are easy to visualize when navigating the site, with fitted looks based on your preferences and quick roll-overs reveals to help display product looks. The site continues to build on the established familiarity and becomes more personalized with each purchase.

The online retailer hopes to take the recommendation engine beyond what Amazon offers by curating style and not just products, as they help create a shopping experience that is a ‘just-right’ balance for the modern man.

The site also created an online pop-up shop for the holidays to help men expand their style repertoire. Building on the success of their simply priced men’s staples($45 oxfords), they are partnered with United Tailors to create a capsule collections including suits that start at $350 and up. These pieces are designed to match the existing collection for seamless integration.

Check out more images from their two day offline pop-up store below:

And check out our Google+ Hangout with Ethan Song and Hicham Ratnani the founders of Frank and Oak.

Images via: United Tailors


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