The Future Of Social Networks [Video]

The Future Of Social Networks [Video]

Global 14 is a global site created by Jermaine Dupri to help build more meaningful connections with people around the world.

Andrew Vaterlaus-Staby
  • 25 december 2012

Speaking at PSFK CONFERENCE SAN FRANCISCO, Jermaine Dupri and David Deal spoke about the development of Global 14, a platform created by Dupri to generate a new kind of digital social connection with his fan base. Its creation stemmed from what he perceived as the problems with social media giants such as Facebook and Twitter. On these networks users are always on just to gain followers and friends to large degree, however these large numbers are in no way contributing to a greater level of interaction or engagement. Rather, the overall level of interaction becomes quite superficial. Global 14 was created on a smaller scale to bring together specific users with shared interests, in order to drive meaningful engagement on a personal level.

Jermaine Dupri, David Deal: Injecting Community Back Into Social Media from Piers Fawkes on Vimeo.

The network has grown to a group of around 40,000 dedicated users. Crucially, those users are dedicated to the platform, and willing to share and exchange on a personal level. For example, Dupri has sparked wide debates on the platform by posing questions about the presidential election, or the Trayvon Martin case. As Deal puts it, this model signals a potential future for marketing, where brands are exchanging values with their consumers. Dedicated social platforms such as Global 14 help build the value of brands, as well as allowing them to bypass traditional platforms such as Facebook or Twitter and set their own rules.

Global 14

Jermaine Dupri / David Deal

Click here to see more videos from our line up of speakers.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Today

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail Today

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Related Expert

Johnna Marcus

Digital Marketing

Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Today

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.