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Google Demonstrates Ecommerce Problems In Real-Life Parody Videos

Commercials show how frustrating a complicated checkout process can be for shoppers.

Yi Chen
Yi Chen on December 20, 2012. @yiiee

Google has identified common problems customers face when they shop online, including not finding the product they’re looking for in search, experiencing a complicated checkout process, and being recommended products they’re simply not interested in.

To highlight these problems, Google has produced three humorous parody videos that show what would happen if those issues applied to real life. The setting is at a supermarket where shoppers have a difficult time finding and buying the products they want.

The underlying message to the three ads is to show how Google Analytics is a powerful tool that can help online shop owners improve their customers’ experience. Watch the three videos below:

Thinking...